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Play Right Productions is the award winning media production and consultancy company created by Avi Michael in 2003. The mission of the company is to provide reliable high quality technical services that support the production of motion picture entertainment.

Avi Michael

Avi majored in Classical Literature, English and Performance Studies at the University of Sydney and graduated with B.A. (Hons. I) in 2009. He studied film production at the University of Bristol, the University of North Carolina, Greensboro, and the University of Iowa, where he completed his M.F.A. (Film and Video Production) in 2013. His research and teaching interests have centred on dissident film and media production as well as the craft and commerce of industrial entertainment.

Clients have included Tommy Boy Records, Sharp Entertainment, Teach for America, Bowlmor, SAP, The Life is good Company, Joy Global, Marriott International,, The Concept Farm NYC, The US Department of Education, CNBC Documentaries, The American Society for Aesthetic Plastic Surgery (ASAPS),,; Complete Body Gym, NYC, The John Jay College of Criminal Justice and Wide Iris Productions.


Play Right Productions' creative excellence has been recognised with a number of prestigious awards, including recognition from the Cinéfondation (Festival de Cannes) for work on 'The Agony and Sweat of the Human Spirit'.